feat: a million goog

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 #+HUGO_SECTION: blog
 
 
-* 2024  [70/71]                                                       :@blog:
+* 2024  [71/73]                                                       :@blog:
+** TODO  Disenshittify or die!
 :PROPERTIES:
-:EXPORT_HUGO_SECTION: blog/2024
-:EXPORT_HUGO_CUSTOM_FRONT_MATTER+: :image_dir "blog/images" :image_max_width 600
-:EXPORT_HUGO_PAIRED_SHORTCODES: image yt
+:EXPORT_FILE_NAME: desenshittify-or-die
+:EXPORT_HUGO_CUSTOM_FRONT_MATTER+: :abstract Another classic from Cory Doctorow
 :END:
 
+It may seem that Cory Doctorow is giving the same talk over and over again, and most likely it the case.
+But nothing changes, therefore it's up to us.
+He can say it until something changes  and I'll listen to him over and over again.
+
+#+attr_shortcode: 4EmstuO0Em8 
+#+begin_yt
+DEF CON 32 - Disenshittify or die! How hackers can seize the means of computation - Cory Doctorow
+#+end_yt
+
+
+** DONE A million Googles
+CLOSED: [2024-09-24 Tue 20:13]
+:PROPERTIES:
+:EXPORT_FILE_NAME: a-million-googles
+:EXPORT_HUGO_CUSTOM_FRONT_MATTER+: :abstract You can't outgoogle a Google
+:EXPORT_HUGO_CUSTOM_FRONT_MATTER+: :listening Kamasi Washington - Fearless Movement
+:EXPORT_HUGO_CUSTOM_FRONT_MATTER+: :listening_bcamp https://kamasiwashington.bandcamp.com/album/fearless-movement
+:EXPORT_HUGO_CUSTOM_FRONT_MATTER+: :listening_img kamasi-washington-fearless.jpg
+:END:
+
+I have left the Google Search Engine a few months ago - first for Duck Duck Go, and now for Kagi[fn:louis].
+The field is very potent now - we've dozens of different engines.
+Sadly, they all follow the same formula which has been already perfected by Google.
+You type what you are looking for, some magic happens, algorithms are algorithming, databases are databasing and boom.
+You get results.
+This is what Google was great at some 20 years ago, but sucks now.
+
+But why?
+The simple answer seems to be "enshiftification".
+They replaced their technical founders with some random seller of opium - be it ads, server space, or (more recently) GenAI.
+And yes, Google got progressively worse in a relatively short time span.
+Yet, no one comes close to Google in its prime time.
+
+The web has changed.
+All the principles that made Google great were discovered, analysed and weaponised against the search engine.
+"SEO" is what make the web worse because your clients/users/whatever are not your visitors, but the Algorithm.
+With each following round, Google's engineers would try to adjust to the status quo, but the SEO crowd would win again.
+Sooner of later, the Search Algorithm would fail, and it would again be used against the poor bloke searching for the best printer out there.
+
+It's not that Pichai came and decided to make the search useless.
+His money-chasing decisions made it worse, but even without his interference, the results would get worse.
+Google had the best engineers out there, and they were destined to fail.
+What makes you think that *you* will win this battle?
+
+I am in full support for new search engines.
+There is nothing worse than a monopoly, even if that monopoly would be effective.
+But I don't believe that simply trying to outgoogle a Google is the way to go.
+We need a new paradigm.
+
+Kagi proposed something new with manual boosting of websites and "lenses", but it's not enough to become amazing.
+It's better, but not great.
+It's still only trying to add a quad damage to an Algorithm.
+The only reason that SEOholes are not winning against Kagi is that Kagi is invisible.
+Too small for them to care.
+The web they create is still enshittifieed, but it's done against Google.
+Is this an accept table solution?
+Well, they may have crapped the carpet, but not in my bedroom!
+
+We *deserve* a better web.
+We can even call it Web3 (as no one remembers that Web3 was to be about crypto), but it needs fresh ideas.
+Simply walking the same old paths, just with a funny walk, is not enough.
+And no, GenAi is not an answer, unless the question is the reason of our destruction.
+Death to the omnipotent algorithm!
+
+[fn:louis] Thanks, Louis!
+
 ** DONE We have failed computer journalism
 CLOSED: [2024-09-23 Mon 22:45]
 :PROPERTIES: