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diff --git a/content/blog/2024/a-million-googles.md b/content/blog/2024/a-million-googles.md new file mode 100644 index 0000000..b294b69 --- /dev/null +++ b/content/blog/2024/a-million-googles.md @@ -0,0 +1,60 @@ ++++ +title = "A million Googles" +author = ["Michał Sapka"] +date = 2024-09-24T20:13:00+02:00 +categories = ["blog"] +draft = false +weight = 2002 +image_dir = "blog/images" +image_max_width = 600 +abstract = "You can't outgoogle a Google" +listening = "Kamasi Washington - Fearless Movement" +listening_bcamp = "https://kamasiwashington.bandcamp.com/album/fearless-movement" +listening_img = "kamasi-washington-fearless.jpg" ++++ + +I have left the Google Search Engine a few months ago - first for Duck Duck Go, and now for Kagi[^fn:1]. +The field is very potent now - we've dozens of different engines. +Sadly, they all follow the same formula which has been already perfected by Google. +You type what you are looking for, some magic happens, algorithms are algorithming, databases are databasing and boom. +You get results. +This is what Google was great at some 20 years ago, but sucks at now. + +But why? +The simple answer seems to be "enshiftification". +They replaced their technical founders with some random seller of opium - be it ads, server space, or (more recently) GenAI. +And yes, Google got progressively worse in a relatively short time span. +Yet, no one comes close to Google in its prime time. + +The web has changed. +All the principles that made Google great were discovered, analysed and weaponised against the search engine. +"SEO" is what make the web worse because your clients/users/whatever are not your visitors, but the Algorithm. +With each following round, Google's engineers would try to adjust to the status quo, but the SEO crowd would win again. +Sooner of later, the Search Algorithm would fail, and it would again be used against the poor bloke searching for the best printer out there. + +It's not that Pichai came and decided to make the search useless. +His money-chasing decisions made it worse, but even without his interference, the results would get worse. +Google had the best engineers out there, and they were destined to fail. +What makes you think that **you** will win this battle? + +I am in full support for new search engines. +There is nothing worse than a monopoly, even if that monopoly would be effective. +But I don't believe that simply trying to outgoogle a Google is the way to go. +We need a new paradigm. + +Kagi proposed something new with manual boosting of websites and "lenses", but it's not enough to become amazing. +It's better, but not great. +It's still only trying to add a quad damage to an Algorithm. +The only reason that SEOholes are not winning against Kagi is that Kagi is invisible. +Too small for them to care. +The web they create is still enshittifieed, but it's done against Google. +Is this an accept table solution? +Well, they may have crapped the carpet, but not in my bedroom! + +We **deserve** a better web. +We can even call it Web3 (as no one remembers that Web3 was to be about crypto), but it needs fresh ideas. +Simply walking the same old paths, just with a funny walk, is not enough. +And no, GenAi is not an answer, unless the question is the reason of our destruction. +Death to the omnipotent algorithm! + +[^fn:1]: Thanks, Louis! |